Dodge and Ram were ranked first and second, respectively, in the 2020 J.D. Power APEAL Study (Automotive Performance Execution and Layout). This result shows a great improvement compared to the brands’ performances last year and further cements the already-stellar reputations of Fiat Chrysler Automobiles.
Dodge’s finish makes history, as it is the first time an American brand has earned the first spot in both the APEAL Study and the J.D. Power Initial Quality Study in the same year. Mark Champine, Head of Quality for FCA North America said, “These ratings are consistent with our continuing focus on improving the ownership experience for our customers.”
The J.D. Power APEAL Study aims to rate the emotional connections consumers feel to their 2020 model-year cars. The study collects driver feedback on comfort, drivability, and more throughout their first three months of ownership.
APEAL is quantified on a 1,000 point scale. Dodge and Ram were separated by 1 point at 872 and 871. To give you an idea of their dominance, the nearest competitor was a full 13 points behind Ram, and they far exceeded the average score of 838.
The Dodge Challenger won first place in the Midsize Sporty Car segment for the third time in four years. The Ram 1500 took top prize in the high-volume Large Light-duty Pickup category. You can check out both vehicles and the rest of the Dodge and Ram lineups at Ed Murdock CDJR!