The all-new 2020 Jeep® Gladiator is the industry’s only open-air pickup truck. The truck combines styling that calls to mind the iconic Jeep® Wrangler, plus a completely off-road ready design, advanced technology, and best-in-class capability.
All of these offerings proved irresistible right off the bat, as all 4,190 Gladiator Launch Edition trucks available for preorder sold out on the first day. The truck went on pre-order on April 4, also known as Jeep® 4×4 Day. According to Tim Kuniskis, Head of Jeep® Brand – North America, this sell out was no surprise, as there has been plenty of buzz about the new Jeep® Gladiator since it was announced.
In order to pre-order the 2020 Jeep® Gladiator, customers needed to go online to connect with both a dealership and a Jeep® Gladiator Concierge in order to start the buying process. Each pre-order customer is now eligible to enter the “Find Your Freedom” contest. The winner receives a year’s salary of $100,000 so they can take time off to experience the adventure that the Jeep® Gladiator offers. All pre-order customers will get the benefit of a unique Jeep® Gladiator, which boasts eye-catching details like a forged aluminum tailgate badge, and black leather seats with red accent stitching.
There may not be any 2020 Jeep® Gladiator Launch Edition trucks left for the taking, but you’ll find plenty of stylish, powerful, and impressive examples of the new Gladiator in the Ed Murdock CDJR showroom.